The idea was simple, a nail was transformed into a piece of jewellery shaped in gold. How the Juste un Clou bracelet became a cult design piece
The Juste un Clou bracelet, just like the Love bracelet, is a cult design among the Cartier stable. Self-confessedly by Cartier it is first and foremost a nail, simply: a nail transformed into a piece of jewellery. It’s the purity of the line that transforms said simple nail into a precious object and the design of the Juste un Clou bracelet is revealed in a single stroke of design. It was Cartier’s aim to reduce the piece to its purest form: structure. Easy to read and instantly understandable.
When the Juste un Clou bracelet was created in 1971 at Cartier New York (soon after the Love bracelet), it was known as the Nail bracelet. The name would change some time later when the bracelet returned in the 2000s and was called Juste un Clou, which sounds a little more alluring. Today the collection exists in yellow gold, rose gold and white gold, in both paved and non-paved designs. It also incorporates rings, brooches, necklaces and pendant earrings.
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Since its invention by Aldo Cipullo, some 50 years ago now, the piece has become a classic, a cult piece which boasts an industrial aesthetic. At the time of launch it made Cartier relevant to a younger and more fashionable audience. Among Ciupullo’s lasting legacies was to make jewellery an everyday accessory as opposed to something one would only save for best.
Such was its success that in 2012 Cartier relaunched the Juste un Clou bangle and released an entirely new collection based around it. The new Juste un Clou offering included rings as well as bangles, all shaped like those original bent nails, and each made in rose, white, and yellow gold; others were outfitted with pavé diamonds set into the “head” of the nail.
By 2017, the Juste un Clou collection grew and extended to earrings, cufflinks, tie pins, as well as a torque necklace. The Juste un Clou bangle is still the most coveted, though. And feels especially modern among today’s designs.
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Notably, the Juste un Clou features precise ridges before the head of the nail: five are engraved in the bracelets and four in the rings, which are indeed reminiscent of flat-headed hardware nails with identical engravings.
When it debuted, one could purchase the 18-karat gold bangle for between $250 and $750, which translates to approximately £180 to £544. The price has gone up considerably since then, you’re looking at around £3, 000 at least.
Supposedly, Cipullo and his brother would make frequent trips to the Hippodrome hardware store on 45th street in New York City and this is where inspiration came from for the bracelet, as well as the other Cartier favourite, the Love bracelet. Apparently, Cipullo loved to hve a good look around, touch everything mechanical, and saw household objects as a blank canvas for transformation.
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The designer is the subject of a book, in fact, that details this, Making Jewellery Modern published by Assouline, which traces the success story of the 23-year-old pioneering Italian. Produced by his brother Renato Cipullo, who wanted to honour the importance of his work and commemorate his life as well as the era in which he lived, the book celebrates the talents of the modern jeweller, who joined Cartier in 1969 and was there until 1974. It was in the space of just four years that he created both the Love and Clou bracelets. Cipullo wanted to design timeless, unisex jewellery pieces full of symbolism that were years ahead of their time. To do so, he was aided by Cartier, a brand that freed the jeweller’s energy, his taste for geometry and his often radical forms allowing his ability as a jeweller and goldsmith to open new creative doors.
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K Nail Cartier 22.5gm
Sign up for our newsletter for the best stories and ideas straight to your inbox, carefully curated by Something About Rock's editors.The Cartier nail bracelet, or Juste Un Clou (which literally means “just a nail” in French) looks sleek, modern and minimalistic. The design is, after all, literally just a bent nail shaped like a bangle. However, this modern-looking bracelet is actually a vintage piece that boasts a rich history. History of the Cartier Juste Un Clou Bracelet
Just turning 50 last year, in 2021, the nail bracelet from Cartier was released in 1971, as an androgynous, modern piece that the brand hoped would appeal to younger audiences. That’s exactly what happened, with designer Aldo Cipullo’s bracelet gaining a quick cult following.
While the bracelets from the 1970s might be more easily found in your mother or grandmother’s jewelry box today, you might be familiar with the rerelease of the Juste Un Clou bracelet. In 2012, the simple standalone bracelet with the simple French name was rereleased, alongside an entire jewelry collection under the Juste Un Cloud name, with rings and bangles in rose gold, white gold and yellow gold, as well as diamonds accents for some pieces. Of course, every piece in the collection looked like “just a nail.” In 2017, the collection grew even further, to include earrings, cufflinks, a necklace and tie pins (the necklace was famously worn by Meghan Markle in 2022).
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You can still buy the bangle new, from Cartier, though you can also find the vintage, 1970s edition with a little luck and searching. Be careful, though — as is the case with all wildly popular and simple pieces, this bracelet has its fair share of copycats.
You can find a range of Cartier jewelry among ’s current offerings, including some of the brand’s most beloved designs. Shop Cartier pieces online or visit us at our newly renovated boutique at the Waterside shops.
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Pure 18k Gold Cartier Juste Un Clou Bracelet, 33 Paved Diamonds, Nail Bracelet, 18k Gold Weight 31g
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